Sign in

Relationships Matter.

Growing great relationships leads to the best in life and in business. Welcome to Admiral: The Visitor Relationship Management Company.
A single platform helping Publishers grow Visitor Relationships and Revenue.
Get Admiral Free

Admiral VRM Grows Visitor Revenue across Ads, Email, Paid Subs, and more


Trusted by Thousands of Publishers Worldwide

Admiral VRM Customer Logos


Because Visitors Are People,
Not Statistics.

Relationships drive revenue growth. The stronger the relationship with your visitors, the more value flows from each visit.

Good relationships start with great communication. Admiral provides publishers with a highly configurable engagement engine to communicate with visitors, increase activation, and diversify revenue across a variety of touchpoints. We call this Visitor Relationship Management (VRM).

Admiral helps you execute on each of the relationship and revenue goals below, and unlocks multiplier effects across the full visitor relationship and revenue yield curve.

One tag to install. One vendor to manage. One consistent visitor experience.

Admiral image for Adblock Revenue Recovery


Adblock Recovery

The premiere adblock revenue recovery solution for publishers. Adblock detection, revenue recovery, anti-adblock options, and dialed-in analytics.

  • Optimal Adblock recovery combo: simultaneous allow-listing + ad-reinsertion. Max rev recovery.
  • Advanced Adblock Analytics dashboard showing revenue losses, block rates and much more.
  • One tag install. Easily launch in minutes.
  • Risk-free, guaranteed net revenue gain.

Admiral VRM graphic for pawalls and digital subscriptions module


Paywalls and Digital Subscriptions

Grow reader revenue with metered paywalls, paid subscriptions, registration walls, donation campaigns, and more.

  • Intuitive tools for configuring visitor offers
  • Easy subscriber account creation, login, data management and analytics
  • Right offer, right time, along visitor journey
  • Build direct, predictable, recurring revenue

Admiral VRM: the industry's best value subscription management platform.

Admiral VRM module for Privacy Consent and CMP


Privacy & Consent

Manage privacy & consent settings in compliance with GDPR, CCPA, and more with Admiral Consent Management Platform (CMP).

  • Ensure GDPR and CCPA Compliance
  • One of industry's first IAB Compliant CMP
  • IP geolocation detection
  • Highly configurable CTA's, IAB and non-IAB vendors, TCF 2.0

Admiral VRM graphic for Email Subscription Growth solution


Email Acquisition

Grow newsletter subscriptions and build 1st party relationships.

  • Easily test and offer incentives for email newsletter signups
  • Build 1st-party data quickly, launch new offers in minutes
  • Target by segment, right place, right time
  • Built-in email verification
  • Steer adblockers to win-win options, signup or whitelist

Admiral VRM image for Social Follows Growth solution


Social Subscriptions

Grow followers across multiple social media platforms to drive more site traffic.

  • Increase social follows and visitor touchpoints
  • Promote reader follows on FB, Twitter, IG, TikTok, and more
  • Offer value exchanges to visitors to grow brand footprint

Easy to install, one tag, growing followers in minutes.

I was surprised to see how much just one of our sites ( was losing to adblockers and how we might address this issue. We are now recovering thousands of dollars in what was once ad blocked impressions by installing a single tag.

Capitol Broadcasting

It's super easy, and the support I get from Admiral's Customer Love team is great, super responsive.

Encyclopaedia Britannica

Admiral VRM delivers true, incremental revenue we were not getting, with minimal lift. It’s almost found money.

Advance Local

3 Easy

Install the free Admiral tag and size your revenue potential today.
After one day or one week of data, start growing relationships and revenue — 100% performance-based.
Optimize, with the help of our Customer Love team, to leverage all that VRM has to offer.

Start Your Free Trial Today. Zero Risk.
No Out-of-pocket Cost. Guaranteed Net Revenue.

Get Admiral Free