Admiral: The Visitor Relationship Management Company

Relationships drive revenue growth. The stronger the relationship with your visitors, the more value flows from each visit.

Good relationships start with great communication. Admiral provides publishers with a marketing automation platform to communicate with visitors, increase activation, and diversify revenue across a variety of touchpoints. We call this Visitor Relationship Management (VRM).

Admiral helps you execute on each of the relationship and revenue goals below, and unlocks multiplier effects across the full visitor relationship and revenue yield curve.

Origin story: Why every publisher needs VRM.

One tag to install. One vendor to manage. One consistent visitor experience.

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Adblock Recovery

The premiere adblock revenue recovery solution for publishers. Adblock detection, revenue recovery, and detailed adblock analytics.

Highest recovered RPM in the industry
Optimal anti-adblock combo: simultaneous full-stack recovery + ad-reinsertion.
Adblock analytics dashboard with revenue recovered, block rates, and more
One tag install - easily launch in minutes
Risk-free, guaranteed net revenue gain
Adblock Recovery case study

LEARN ABOUT ADBLOCK RECOVERY MODULE

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Paywalls and Digital Subscriptions

Grow reader revenue with paywalls, paid subscription management, and donation pages.

Easy subscriber account creation, login, data management, and analytics
Right offer, right time, across the visitor journey
Dedicated support for publisher and end-users
Build direct, predictable, recurring revenue
Intuitive tools for configuring visitor offers (enhanced with GPT AI integration)

Admiral VRM: the industry's best value subscription management platform.

LEARN ABOUT PAID SUBSCRIPTIONS MODULE

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Privacy & Consent

Manage privacy & consent settings in compliance with GDPR, CCPA, and more with Admiral Consent Management Platform (CMP).

Ensure GDPR and CCPA Compliance
One of industry's first IAB Compliant CMP
IP geolocation detection
Highly configurable CTA's, IAB and non-IAB vendors, TCF 2.2

LEARN ABOUT PRIVACY CONSENT MODULE

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Regwalls and Email Acquisition

Grow email signups quickly. Collect 1st party data and authenticate users via registration walls:

Easily test and offer incentives for email newsletter signups
Launch registration walls quickly; schedule to maximize conversions
Target by segment, configure CTA's for the right offer, at the right time
Grow first-party visitor data with authenticated visitors
Steer adblockers to win-win options, email signup, allowlist, or paid subscriptions

LEARN ABOUT REGISTRATION WALLS MODULE

Social Subscriptions

Grow followers across multiple social media platforms to drive more site traffic.

Increase social follows and visitor touchpoints
Promote reader follows on FB, Twitter, IG, TikTok, and more
Offer value exchanges to visitors to grow brand footprint

Easy to install, one tag, growing followers in minutes.

LEARN ABOUT SOCIAL FOLLOWERS MODULE

I was surprised to see how much just one of our sites (WRAL.com) was losing to adblockers. We are now recovering thousands of dollars in what was once ad-blocked impressions by installing a single tag.

Capitol Broadcasting

WRAL.com

It's super easy, and the support we get from Admiral's Customer Love team is great, super responsive.

Encyclopaedia Britannica

Admiral VRM delivers true, incremental revenue we were not getting, with minimal lift. It’s almost found money.

Advance Local

The Admiral VRMbot helped Inven Global deploy a quick, low code element that gives our readers easy access to their accounts and subscription. This took the load off our dev team.

Inven Global

We found that Admiral’s VRM platform worked for us. It was a light lift on the tech side. You have to find a partner that you can work well with, that is responsive, that will do things for you, and for us that is Admiral.

Boone Newspapers

3 Easy
Steps

Install the free Admiral tag and size your revenue potential today.

After one day or one week of data, start growing relationships and revenue — 100% performance-based.

Optimize, with the help of our Customer Love team, to leverage all that VRM has to offer.

Relationships Matter.

Trusted by Thousands of Publishers Worldwide