Admiral's Story

A Passion for Growing Relationships

Relationships drive revenue growth and are the foundations to solving a myriad of challenges publishers face today.

The stronger the relationship with your visitors, the more value flows from each visit.

Our Mission:

"Saving the Free Internet One Publisher at a Time"

Admiral is mission-driven to help create a more sustainable and democratized internet by helping publishers build better visitor relationships and revenue.

The Internet is Changing

Publishers need new tools to adapt to a tide of major industry changes, including complex new privacy regulations, user empowerment such as adblock adoption, and the death of third-party cookie targeting.

Empowering Publishers

VRM empowers publishers to build visitor relationships at scale, which opens up new revenue, higher yields, reduced churn, and greater brand affinity.

Publisher-First Focus

We leverage our passion for Customer Love to focus on one publisher at a time, from ease of implementation, to robust features and analytics, and ongoing strategic consultation.




Customer Love is in Our Team DNA

It's the foundation of our company culture and the driving force behind everything we do.

Customer Love means going above and beyond to deliver the best possible experience to our publishers.



Admiral Product Vision

AI Automation. Intuitive UX. Dev-lite.

  • One tag, one user experience, delivering the right offer at the right time, to visitors at scale.
  • AI/ML marketing automation for publishers.
  • Journey-builder, engagement engine, robust segmentation, templates, A/B testing
  • Revenue analytics track block rates, subscriptions, revenue, churn, consent, and much more.



Working at Admiral

Everyone at Admiral is making an impact, and we are looking for smart, passionate people who appreciate content creators, value the marketplace of ideas and care about the Internet we leave our kids & grandkids.



Admiral Recognized....Again!

Admiral was selected for the second year in a row by Inc 5000 as one of the fastest-growing companies in the US, and the top-ranked solution for multiple categories:

  • #1 Paywall and Subscription platform
  • #1 Adblock Revenue Recovery solution
  • #1 SaaS Marketing Automation company
  • #1 CRM for the Media Publishing industry

I was surprised to see how much just one of our sites (WRAL.com) was losing to adblockers and how we might address this issue. We are now recovering thousands of dollars in what was once ad blocked impressions by installing a single tag.

Capital Broadcasting

It's super easy, and the support I get from Admiral's Customer Love team is great, super responsive.

Encyclopaedia Britannica

Admiral VRM delivers true, incremental revenue we were not getting, with minimal lift. It’s almost found money.

Advance Local

The Admiral VRMbot helped Inven Global deploy a quick, low code  element that gives our readers easy access to their accounts and subscription. This took the load off our dev team.

Inven Global

We found that Admiral’s VRM platform worked for us. It was a light lift on the tech side. You have to find a partner that you can work well with, that is responsive, that will do things for you, and for us that is Admiral.

Boone Newsmedia

3 Easy

Install the free Admiral tag and size your revenue potential today.
After one day or one week of data, start growing relationships and revenue — 100% performance-based.
Optimize, with the help of our Customer Love team, to leverage all that VRM has to offer.

Start building better relationships today for zero risk and no
out-of-pocket costs.

Get Admiral Free