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Relationships Matter.

Growing great relationships leads to the best in life and in business. Welcome to Admiral: The Visitor Relationship Management Company.

The AI-powered platform helping Publishers grow Visitor Relationships and Revenue via easy to use, powerful, marketing automation.

MEASURE    - Free revenue & adblock analytics
RECOVER    - Full spectrum adblock recovery
CONSENT   - Privacy consent management, plus PUR Pay-or-Consent
TRANSACT - Paywalls, paid subscriptions, & donations
CONNECT   - First-party data collection & monetization
CONVERT   - Grow email, regwalls & revenue w/journey shaping
EXTEND     - Extend visitor journeys, growing pageviews & revenue
COPILOT   - AI-powered Visitor Copilot™ w/answers from site content 

Get Admiral Free

Admiral VRM Grows Visitor Revenue Visitor Touchpoints

 

Trusted by Thousands of Publishers Worldwide

Admiral VRM Customer Logos

Five Years in a Row!


Admiral is the fastest-growing marketing automation solution for digital publishers.

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Because Visitors Are People,
Not Statistics.

Relationships drive revenue growth. The stronger the relationship with your visitors, the more value flows from each visit.

Good relationships start with great communication. Admiral provides publishers with the industries best marketing automation platform.

  • Communicate with visitors
  • Increase activation and conversions
  • Diversify revenue across a variety of touch points
We call this Visitor Relationship Management (VRM).

Admiral helps you execute each of the relationship, copyright access control and revenue goals below, and unlocks multiplier effects across the full visitor relationship and revenue yield curve.

Origin story: Why every publisher needs VRM.

One tag to install. One vendor to manage. One consistent visitor experience.

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Adblock Recover

The leading adblock revenue recovery solution for publishers.

Adblock detection, DMCA copyright access control, revenue recovery, and detailed adblock analytics.

  • Highest adblock revenue recovery RPM
  • Full-Spectrum anti-adblock combo: proxy ad reinsertion, network blockers, server-side detection, and full-stack allowlist recovery
  • Robust adblock analytics dashboard with revenue recovered, block rates, and more
  • One tag install - easily launch in minutes
  • Risk-free, guaranteed net revenue gain
  • Free Calculator: Estimate Your Recovery Revenue

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Admiral Extend

Grow pageviews and revenue from the traffic you already have.

Admiral Extend uses AI and real-time behavioral signals to identify when visitors are likely to leave, then guides them to the next-best content or destination—turning would-be exits into longer, more valuable sessions.

  • Increase pages per session,  engagement, and revenue per visit
  • Detect exit intent across desktop and mobile
  • Surface AI-recommended, popular, trending, or strategic content
  • Route visitors to high-RPM pages and conversion opportunities 
  • Launch with zero code from Admiral’s universal tag

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Admiral Transact

Paid Subscriptions, Paywalls & Donations

Grow reader revenue with AI-enhanced paywalls, paid subscription management, and donation pages.

  • Intuitive tools for configuring visitor offers (enhanced with GPT AI integration)
  • Easy subscriber account creation, login, data management and analytics
  • Right offer, right time, across the visitor journey
  • Build direct, predictable, recurring revenue

Admiral VRM: the industry's best value subscription management platform.

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Admiral Consent

Build visitor trust while simplifying privacy compliance.

Manage privacy & consent settings in compliance with GDPR, CCPA, and more with Admiral Consent Management Platform (CMP).

  • Ensure GDPR and CCPA Compliance
  • One of industry's first IAB Compliant CMP
  • IP geolocation detection
  • Highly configurable CTA's, IAB and non-IAB vendors
6 Reasons to Choose Admiral for Consent Management

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Admiral Convert

Shape Visitor Journeys to Higher-Value Actions

Admiral Convert helps publishers proactively guide visitors toward the next-best action—turning anonymous traffic into known audiences, deeper engagement, and more valuable visitor relationships.

  • Grow email and newsletter subscriptions
  • Drive registrations, account creation, and first-party identity
  • Increase mobile app downloads and social followers
  • Guide visitors to high-value content, live streams, video, and other priority experiences
  • Target and personalize journeys by visitor, content, behavior, location, and more
  • Continuously test and optimize CTAs and conversion paths

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Admiral Visitor Copilot™

Turn your content into a conversation—and AI into a new visitor channel.

Admiral Visitor Copilot brings conversational AI directly onto your site, helping visitors ask questions, discover content, and explore more deeply while keeping the audience relationship on your property.

  • Answer visitor questions using your content as the source of truth
  • Unlock new conversational advertising and revenue opportunities
  • Increase session duration, pageviews, and content discovery
  • Recommend next-best content based on context and intent
  • Guide visitors toward subscriptions, registrations, and other key actions
  • Gain first-party insights into what your visitors are asking and want to know

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Admiral Connect

Turn Visitor Data Into Audience Intelligence

Admiral Connect helps publishers collect, unify, segment, and activate first-party visitor data—building a richer understanding of audiences that can power better experiences, targeting, and revenue.

  • Collect declared first-party data through customizable value exchanges
  • Build visitor segments based on demographics, interests, intent, behavior, and more
  • Unify visitor profiles across sessions for deeper audience insights
  • Personalize visitor journeys using real-time first-party data
  • Push valuable audience segments to GAM and other systems for activation and monetization

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Admiral Visitor Relationship Management (VRM)

One Platform for the Entire Visitor Relationship

Admiral Visitor Relationship Management (VRM) brings your audience growth, engagement, data, and revenue strategies together—so every visitor interaction can build toward a stronger relationship and greater lifetime value.

  • Manage visitor journeys across one unified platform
  • Measure, segment, target, personalize, and optimize from a single visitor view
  • Grow advertising, subscriptions, donations, signups, app adoption, engagement, and more
  • Deliver consistent experiences across every visitor touchpoint
  • Replace disconnected point solutions with one tag, one platform, and unified analytics

I was surprised to see how much just one of our sites (WRAL.com) was losing to adblockers. We are now recovering thousands of dollars in what were once ad-blocked impressions by installing a single tag.

Capitol Broadcasting
WRAL.com

It's super easy, and the support I get from Admiral's Customer Love team is great, super responsive.

Encyclopaedia Britannica

Admiral VRM delivers true, incremental revenue we were not getting, with minimal lift. It’s almost found money.

Advance Local

The Admiral VRMbot helped Inven Global deploy a quick, low code  element that gives our readers easy access to their accounts and subscription. This took the load off our dev team.

Inven Global

We found that Admiral’s VRM platform worked for us. It was a light lift on the tech side. You have to find a partner that you can work well with, that is responsive, that will do things for you, and for us that is Admiral.

Boone Newspapers

3 Easy
Steps

Install the free Admiral tag and size your revenue potential today.
After one day or one week of data, start growing relationships and revenue — 100% performance-based.
Optimize, with the help of our Customer Love team, to leverage all that VRM has to offer.
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Start Your Free Trial Today. Zero Risk.
No Out-of-pocket Cost. Guaranteed Net Revenue.

Get Admiral Free