Industry
World News
Challenge
The New York Post needed a scalable solution to combat rising adblock usage, recover lost advertising revenue, and support long-term subscription growth, all while aligning cross-functional teams and maintaining a seamless digital experience.
Results
The New York Post recovered over $6 million in adblock revenue with Admiral’s full-stack solution, achieving an 81% pageview recovery rate. This approach delivered four times more revenue than acceptable ads alone, demonstrating the effectiveness of a comprehensive, data-driven recovery strategy.
Key Product
RECOVER
"Admiral’s team has been a true partner throughout this journey. Their ability to provide data we can trust, move quickly with minimal lift, and deliver real revenue results made all the difference. We’re not just recovering lost dollars—we’re building a smarter, more resilient business."
About News Corp Global (NYPost.com)
One of America’s oldest newspapers, the New York Post has evolved into a national digital powerhouse with a massive, engaged audience spanning politics, entertainment, business, and more. As adblock usage surged, the Post sought to protect its core advertising revenue while laying the groundwork for scalable, subscriber-driven growth.Goals: Recover Lost Revenue & Expand Subscriptions
The New York Post was facing two key challenges:
- Adblock Revenue Recovery
Combat the rising tide of adblocking and recapture lost ad impressions and revenue. - Subscription Growth
Establish a long-term path toward diversifying revenue with subscriptions and donations.
To do this, they needed a sustainable solution that could evolve alongside their business model—and a partner who could deliver data, scale, and strategy. Admiral’s full-stack adblock recovery and subscription infrastructure offered exactly that.
Challenges: Data, Executive Buy-In, and Seamless Integration
SVP of Revenue Operations Amanda Gomez summed it up clearly:
“Right now, as a publisher, we are fighting for every dollar. The industry is changing and making things a little hard for us."
For a company with a large digital operation, adopting a new platform meant navigating internal processes, securing buy-in across departments, and relying on accurate, actionable reporting.
While acceptable ads provided some marginal uplift, they weren’t designed to build long-term visitor relationships or maximize revenue. The Post needed a more robust strategy—and Admiral delivered.
Admiral’s ability to provide transparent, data-driven reporting played a pivotal role in validating impact and aligning cross-functional teams.
Solution: Full-Stack Adblock Recovery with Admiral
The New York Post partnered with Admiral to implement a phased, full-stack adblock recovery program. From the beginning, the rollout was designed to be seamless and strategic:
- Low-lift integration with a single site-specific JavaScript tag
- Phased deployment to monitor and maximize performance
- Support for both advertising and subscription goals, enabling future growth without sacrificing current monetization
Throughout the implementation, Admiral worked closely with the NYPost’s internal stakeholders to ensure smooth execution—helping educate teams, optimize performance, and align outcomes with business goals.
The Results
The New York Post’s collaboration with Admiral produced impressive results:
- 81% pageview recovery rate
- 4x higher revenue than acceptable ads alone
- $6 million+ in adblock revenue recovered since launch
Admiral’s technology and team worked as a true extension of the NYPost’s revenue operations—delivering scalable results and helping the publisher regain control of a critical revenue stream.
Top 3 Reasons the New York Post Chose Admiral
- Enterprise-Ready Reporting
Actionable data helped secure internal buy-in and drive continuous optimization. - Minimal Dev Lift
With no heavy engineering work required, rollout was fast and effective. - Real Revenue Results
Full-stack recovery dramatically outperformed alternative approaches.
Ready to get started?
