Admiral vs. Google Funding Choices (GFC): Comparing Adblock Recovery Solutions
Considering Google Funding Choices (GFC) for adblock recovery, or already using GFC? This article offers a detailed comparison of GFC and Admiral, serving as a valuable resource for those seeking an alternative to GFC.
There are significant differences between the two. In fact, comparing them is like contrasting apples and oranges. For instance, both AdSense and full Yield Optimization will deliver ad revenue, but they differ significantly in their capacity to drive revenue.
Similarly, comparing Admiral and Google Funding Choices is akin to comparing a rocket to a car. While they both serve as modes of transportation, their differences become strikingly apparent with even a quick glance at key areas. Here are four key examples of a “no contest” comparison of GFC vs Admiral:
- Support? GFC offers no visitor support vs Admiral’s dedicated Customer Love team for publishers and their visitors.
- Analytics? GFC provides just a conversion state; Admiral has a full dashboard with a dozen or more key metrics to track revenue recovery.
- Targeting and Segmentation? GFC has virtually none, Admiral supports dozens of segmentation options out-of-the-box, as well as segmenting by custom properties.
- Journey configuration? GFC has no fine-tuning, AI, or journey options, vs Admiral with settings for frequency, metering, branding, AI integration, AB testing, and more.
"Ultimately, Admiral delivers the most total revenue, net of any fees."
GFC's primary focus is privacy consent, not adblock messaging. Admiral is the pioneer and primary innovator in adblock recovery and has won over many publishers from GFC to Admiral's VRM solution. Ultimately, Admiral delivers the most total revenue, net of any fees.
How Admiral Compares to GFC for Adblock Recovery
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Feature
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Admiral
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Google Funding Choices
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How it works
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Admiral offers multiple recovery methods, including full-stack allow-listing, Acceptable Ads, combo recovery, custom targeting, and a more robust message designer, journey settings, value exchanges, and more.
All of the above can be done with zero coding required.
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GFC shows custom messages to visitors asking them to whitelist. Typically the message is shown on every page, with little to no customization of delivery strategy.
No journey builder is provided. Publishers are required to build their own.
Note, Acceptable Ads publicly restricts doing combo adblock recovery with GFC.
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Revenue Recovery
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Admiral delivers the most total revenue, net of any fees.
Admiral has built numerous tools to improve revenue recovery and optimal visitor experience. Admiral drives a higher recovery rate for your visitors due to our intelligent journey system.
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GFC is an on-or-off approach; it does not have a broad toolset to optimize or improve revenue recovery over the base script.
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Customer support
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Admiral’s Customer Love team is dedicated to optimizing your recovered revenue, as well as live and chat support for publishers’ site visitors trying to turn off their adblocker.
Admiral provides video instructions to your site visitors for 5X more blockers than GFC. This helps more adblock users to allowlist your site.
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No real-human, visitor support.
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Adblocker detection
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Admiral offers better detection than any solution on the market. It leverages polymorphic domains, targeted failsafe, install API, DMCA copyright access control approaches, and more.
Admiral offers multiple approaches to detection assertiveness, based on the needs of a publisher. Admiral's commitment to robust adblocker detection expands the reachable market significantly.
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Detects popular ones like Adblock Plus. One static detection method, not customizable.
GFC faces frequent blocking issues due to blockers targeting Google product-related calls. Some content verticals and geos have higher numbers of the most militant adblock users, which GFC does not detect.
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Reporting and analytics
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Detailed metrics dashboards for journey performance, recovered revenue, block rates, performance by audience segments, by device, A/B testing and more. (See dashboard visual below)
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Very basic reporting on the number of engagements and the conversion rate.
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Coding requirements
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100% self-serve journey, targeting, and offer configurability with zero coding required. Admiral provides a broad array of delivery, metering, and message options that are point-and-click out of the box.
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The GFC solution would require additional coding to have any control over frequency or segmentation, or to compare to many of Admiral’s advanced targeting or journey options.
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AI features for revenue optimization
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AI-powered journeys, including generative AI messaging and automated A/B testing, to auto-optimize recovery.
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No AI features in GFC adblock recovery.
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Value-exchanges
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Leverage adblocker intent to effortlessly collect emails, secure registrations, gather donations, boost subscriptions, drive social engagement, facilitate mobile app downloads, and obtain privacy consent.
Publishers can also explore additional revenue streams by providing adblock visitors with alternative methods to support the website.
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GFC does not power value exchanges out of the box, but instead offers a single custom alternative that publishers can code for something different.
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Targeting and segmentation
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Robust targeting options to boost engagement, including geo, device, content popularity, topic, traffic surges, first-party data, subscriber exclusions, and more.
This is one of the most important requirements of a full-stack recovery solution; because visitor experience and flexibility are paramount.
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GFC has no out-of-the-box targeting engine.
Publisher audiences are not homogeneous, yet GFC does not have sophisticated segmentation or targeting capabilities.
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Best for
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Publishers of all sizes leverage the latest tech to recover lost revenue while maintaining excellent visitor relationships.
This solution is ideal for those seeking long-term recovery, maximum revenue retrieval, the best adblock detection, and the combo of Full Stack Allowlisting plus Acceptable Ads.
Admiral delivers additional value for those looking for integrated solutions across the entire visitor journey, avoiding the hassles of managing multiple point solutions.
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Small publishers testing the concept of adblock recovery until they decide to upgrade for higher recovered revenue. Bottom-tier revenue opportunity, one-size-fits-all engagement.
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Partner alignment
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Admiral’s mission is “Saving the free Internet, one publisher at a time” and we only earn value by creating revenue for publishers. We only exist to serve publishers.
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Google is likely the single largest funder of adblock companies in the world, creating the publisher problem that GFC is weakly offered to fix. Google directly competes with publishers for ad dollars and repeatedly tilts the scales in their favor.
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7 Ways Admiral Adblock Recovery Delivers More Value
1. Highest RPM Recovery in the Industry
Admiral outperforms competitors in RPM (revenue per thousand pageviews) by utilizing a blend of recovery techniques, visitor journey insights, messaging choices, AI, precision targeting, and more. Additionally, Admiral delivers the most total revenue, net of any fees.
We operate on a revenue-sharing model, meaning we only earn when our clients recover revenue, with zero upfront cost. All recovered revenue is extra, guaranteed ROI revenue, requiring no internal resources from publishers.
Check out this adblock recovery case study to discover why Admiral outshines competitors in recovering publisher revenue lost to ad blockers.
Admiral is the category leader and the solution of choice for thousands of publishers and sites worldwide. (On-demand Next-Level Adblock Recovery webinar recording.)
2. Comprehensive Analytics and Reporting
GFC has virtually no recovered revenue reporting, just a conversion rate stat.
In contrast, Admiral delivers detailed insights, including specific revenue recovery rates, block rates by numerous visitor segments, and journey/engagement performance analytics.
Vital metrics like "How much revenue did I earn in X time period from adblock users allowlisting my site?" are unavailable in GFC.
Admiral's revenue dashboard showcases revenue trends, block rates, and customizable views by segments like device type and geography.
3. Configurability of Visitor Engagement and Messaging
While GFC adopts a "one-size-fits-all" approach, Admiral recognizes the value of audience diversity and the optimization potential in configuring, adjusting, and testing UX, messaging, value exchanges, and creative. This is key to optimizing audience experience for your particular audience.
Many clients have chosen Admiral over GFC for this reason.
For instance, NASCAR.com had to allocate development resources to prevent GFC messages from appearing on every pageview, which is a simple, out-of-the-box configuration using the Admiral platform.
Admiral also offers advanced tools beyond GFC's capabilities, including:
- Creating custom modals, banners, and designs to match your brand and UX.
- Critical options for message frequency, timing, and filtering.
- Custom or AI-generated message copy with automated A/B testing, leveraging integrated tools like ChatGPT for rapid message optimization.
4. Superior Targeting and Segmentation Options
Google Funding Choices (GFC) offers limited targeting and virtually no segmentation. It only allows basic page inclusion or exclusion by URL, lacking the dynamic targeting capabilities marketers typically expect.
Admiral's adblock revenue recovery module features a robust segmentation engine, enabling publishers to deliver tailored messages and CTAs to different audience segments. This empowers clients to present the "right offer to the right visitor at the right time."
Targeting and segmentation options include:
- Adblocking or subscription status
- Browser, device, or geographic location
- Referrer, URL path, query parameters, or cookies
- Real-time visitor traffic surges, page popularity, or collected first-party visitor data
5. Best Adblock Detection in the Industry
An adblock recovery solution is only as good as its ability to detect adblock users. Adblockers make efforts to avoid detection and focus on call sources to determine if detection is taking place. In this instance, Google (and its products) stick out like a sore thumb.
Admiral leads the category in continuous adblock monitoring and prioritizes robust adblock detection across major adblockers, outpacing competitors. While adblockers persistently evolve to avoid detection, the GFC solution appears to invest minimal effort in enhancing detection capabilities.
We offer multiple proprietary methods to enhance the depth and aggressiveness of adblock detection, supported by a dedicated Customer Love team that collaborates with publishers to maximize the reach to audiences using adblockers.
Additionally, Admiral pioneered DMCA copyright access control, sparing publishers from the tiresome cat-and-mouse game with adblockers, saving time, effort, and resources. Admiral and AxelSpringer are the reason EyeO’s General Counsel has advised adblock filter authors and adblock companies in fairly colorful language: “Don't mess with anti-adblock walls...That is something that could really break your neck!"
Want to find out if Admiral Adblock Revenue Recovery makes sense for your website?
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6. Exceptional Customer Support: Admiral's Customer Love Team
At Admiral, we proudly refer to our customer support team as the "Customer Love Team."
Why? Because your satisfaction is our top priority. With a 100% performance-based business model, we're motivated to be hands-on and consultative, ensuring your success.
Dedicated User Support and Toolset
Admiral offers dedicated support personnel and tools to assist visitors who may struggle to disable their adblockers. Many users either didn't install their own adblocker or they run multiple adblockers requiring dedicated recovery assistance.
With Admiral, you can expect:
- A dedicated account manager for prompt assistance throughout onboarding, setup, and recovery optimization.
- Multiple communication channels (chat, email, phone) for your convenience.
- Support for publisher’s site visitors with questions about whitelisting their site.
- Swift resolution of your concerns within the shortest possible time.
In contrast, GFC leaves you without any personal touch. GFC provides no one-on-one support to address your issues, and they never provide support for a publishers’ end-users/visitors.
7. Give Choices to Adblock Users via Value Exchanges
Admiral makes it easy to offer an alternate value exchange with visitors, giving choice to those who are adamantly against viewing ads. By offering choices, you increase your conversions and offer a user experience that builds trust.
The value exchange helps set a win-win relationship between the publisher and an adblocking visitor. Admiral is uniquely designed to offer the right offer and the right time, across the full visitor relationship journey.
Some examples of value exchange offers that Admiral can present to an adblocking visitor:
- Full-featured donations campaigns
- Limited-time ad-free content if the user will signup for email newsletters or follow on social channels
- paid subscriptions to grow recurring reader revenue
- Site registration to set up a visitor profile and authentication
- App download
- Custom: there is no limit to the creative ways a publisher can engage with their adblocking visitors. Participation in user panels, special events, multi-site bundled offers, and more.
Admiral’s adblock recovery module is part of the industry’s premier Visitor Relationship Management (VRM) platform, a key differentiator between Admiral vs GFC.
Full Admiral Demo with Publisher/AdOps Leader Rob Beeler
Be a fly on the wall as Rob Beeler of Beeler.Tech pokes, prods, and questions Admiral CEO Dan Rua during a top-to-bottom Admiral VRM demo.
This demo covers more than just adblock recovery but gives plenty of detail live in the product around segmentation, revenue analytics, journey builder, and more.
Have questions?
Request a demo of Admiral Adblock Revenue Recovery to get your questions answered. A simple one-tag install can start recovering revenue immediately.
