Plan, launch, and optimize multi-channel demand generation campaigns to grow Visitors, Leads, MQLs and SQLs across target segments.
Manage the lead lifecycle from capture to handoff, including scoring, nurturing, and performance tracking
Email Marketing & Automation
Own the email marketing strategy including newsletters, drip campaigns, product updates, and lifecycle automations.
Segment audiences and personalize messaging to improve engagement, click-through, and conversion rates.
Optimize for inbox placement and lead nurturing effectiveness.
Website Optimization & CTA Strategy
Own and improve conversion pathways across the website, including CTAs, forms, and landing pages.
Collaborate with content and design teams to enhance visitor journeys and increase demo requests or lead submissions.
A/B test user flows and optimize for higher engagement.
Digital Advertising & Media Management
Manage or oversee agency partners running paid search, social, and display advertising campaigns (e.g., Google Ads, LinkedIn, Meta).
Write briefs, review creative, manage budgets, and ensure campaigns are aligned with revenue and lead goals.
Continuously test and refine ad messaging, targeting, and landing page experiences to drive efficiency and ROI.
Funnel Performance & Analytics
Track the full marketing funnel from traffic to closed deals using tools like HubSpot, Google Analytics, and CRM dashboards.
Measure campaign performance, identify drop-off points, and run experiments to improve conversion rates across each stage.
Report regularly on KPIs, including CPL, Lead-to_MQL rate, and revenue contribution.
Inbound Strategy & Collaboration
Partner with content marketing and SEO to align campaigns with top-performing assets and drive organic growth.
Support product launches and feature rollouts with promotional campaigns and lead-gen assets.
Work closely with Sales and Business Development to ensure smooth MQL to SQL handoffs and feedback loops.
Martech & Process Enablement
Ensure clean data hygiene, accurate attribution, and seamless integration between marketing tools and CRM.
Evaluate and recommend tools to improve marketing performance and scalability.
Maintain documentation and process playbooks for repeatable campaign execution.
Bachelor's degree in Marketing, Business, or related field. Advanced degree or relevant certifications are a plus
3 to 6 years of experience in B2B SaaS marketing, with a focus on growth, demand generation, and inbound campaigns.
Strong understanding of marketing principles, including market segmentation, positioning, messaging, and campaign execution.
Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
An analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
Collaborative team player with strong cross-functional leadership skills.
Creative thinker with a passion for innovation and problem-solving.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Competitive salary and performance-based incentives
Comprehensive health benefits package
Flexible work environment with remote work options
Opportunities for professional development and growth
A collaborative and inclusive company culture with team-building activities and social events
Join our team and be part of a company that is driving innovation and transforming digital publishing with our industry-leading SaaS products.
To apply for the position, please submit your resume and cover letter outlining your relevant experience and why you are passionate about joining our team to don@getadmiral.com
Admiral is an equal-opportunity employer and welcomes candidates from diverse backgrounds.
Described as “marketing automation for publishers”, Admiral is committed to saving the free Internet, one publisher at a time, and in the process, we’re helping redefine the Internet’s core business model for generations to come.
