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Industry
Politics
Challenge
Mediaite engaged Admiral with two objectives. The first was to provide a comprehensive paywall & subscriptions management solution, and the second, recover revenue losses from adblock traffic. User experience was a key concern, as well as time to market to meet aggressive growth go
Results
Using Admiral's Transact and Recover modules, Mediaite was able to quickly test pricing, and set up multiple subscription offers. One was for all visitors, and another was an ad-free offer for visitors using an adblocker.
Key Product
TRANSACT, RECOVER
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About Mediaite
Mediaite Mediaite is a leading U.S. news site covering the intersection of media and politics. Founded in 2009 by Dan Abrams, it delivers original reporting, analysis, and commentary on political events and how they’re portrayed in the media. It is part of the Abrams Media Network.
The Challenge
Mediaite engaged Admiral with two objectives. The first was to provide a comprehensive paywall & subscriptions management solution, and the second, recover revenue losses from adblock traffic. User experience was a key concern, as well as time to market to meet aggressive growth goals.
The Solution
Step one was accomplished through simply copy + paste of an Admiral-provided site-specific JS tag into the site <head>. This gave Mediaite access to Admiral's free revenue analytics dashboard to view live block rates by segments, and more. The dashboard also enables access to the suite of modules in Admiral's Visitor Relationship Management (VRM) platform.
Mediaite then worked with Admiral’s Customer Love team to test copy and pricing for several paywalls, offering two types of paid content subscriptions. One as an ad-free subscription to adblock users, and another subscription offer geared to all website visitors.
To address adblock revenue recovery, Mediaite leveraged Admiral’s Engage module to target only adblock users, asking them to support the site by adding Mediaite to their adblocker's allowlist. Preferred by publishers, this method unlocks the full ad stack for a visitor, including all display and video ads, to maximize recovery CPM rates going forward.
The Results
By implementing Admiral’s Transact and Engage modules, Mediaite achieved significant improvements in both subscription growth and adblock revenue recovery. The site's average adblock rate dropped, and it had very strong adblock recovery rates.
The annual average for Mediaites adblock recovery rate is consistenly in the 50% to 60% range, but it has spiked to over 70% as optimization are implemented.
- Block Rate Decrease of up to 61%
- Average Revenue Recovery Rate Reaching: 71%
- Monthly avg subscriber growth rate over first 5 quarters: 22.7%
Mediaite's paid subscription rate grew at an average of 22.7% the first 5 quarters, driving consistent and growing MRR. This dual approach not only enhanced user experience but also provided a substantial boost to the site's revenue streams.
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