One of America’s oldest newspapers, the New York Post has evolved into a national digital powerhouse with a massive, engaged audience spanning politics, entertainment, business, and more. As adblock usage surged, the Post sought to protect its core advertising revenue while laying the groundwork for scalable, subscriber-driven growth.
The New York Post was facing two key challenges:
To do this, they needed a sustainable solution that could evolve alongside their business model—and a partner who could deliver data, scale, and strategy. Admiral’s full-stack adblock recovery and subscription infrastructure offered exactly that.
SVP of Revenue Operations Amanda Gomez summed it up clearly:
“Right now, as a publisher, we are fighting for every dollar. The industry is changing and making things a little hard for us.”
For a company with a large digital operation, adopting a new platform meant navigating internal processes, securing buy-in across departments, and relying on accurate, actionable reporting.
While acceptable ads provided some marginal uplift, they weren’t designed to build long-term visitor relationships or maximize revenue. The Post needed a more robust strategy—and Admiral delivered.
Admiral’s ability to provide transparent, data-driven reporting played a pivotal role in validating impact and aligning cross-functional teams.
The New York Post partnered with Admiral to implement a phased, full-stack adblock recovery program. From the beginning, the rollout was designed to be seamless and strategic:
Throughout the implementation, Admiral worked closely with the NYPost’s internal stakeholders to ensure smooth execution—helping educate teams, optimize performance, and align outcomes with business goals.
The New York Post’s collaboration with Admiral produced impressive results:
Admiral’s technology and team worked as a true extension of the NYPost’s revenue operations—delivering scalable results and helping the publisher regain control of a critical revenue stream.
“Admiral’s team has been a true partner throughout this journey. Their ability to provide data we can trust, move quickly with minimal lift, and deliver real revenue results made all the difference. We’re not just recovering lost dollars—we’re building a smarter, more resilient business.”
— Amanda Gomez, SVP Revenue Operations, New York Post
