Why the Opportunity Analysis Is More Accurate
Every publisher is different. This calculator uses industry benchmarks, but your actual opportunity depends on factors unique to your site, including:
- Actual adblock rate
- Browser vs. DNS/network blockers
- Geographic and device mix
- Audience behavior
- Traffic sources
- Seasonal advertiser demand
- Recovery strategy and optimization
Our Opportunity Analysis measures these factors using your site's actual data instead of industry averages.
