Grow Revenue Without Growing Traffic

Across content sites, a large share of visits still end after a single pageview—resulting in high bounce rates and lost engagement. That means most of the traffic you work hard to acquire never reaches its full monetization potential.

• Early exits represent one of the largest market opportunities
• Additional ad impressions and programmatic revenue
• Exposure to direct-sold campaigns
• Opportunities for subscriptions, registrations, or conversions

Extend uses interaction-based targeting and real-time behavioral signals to detect when a visitor is likely to leave—often before they even realize it. Signals include:

• Scroll completion and end-of-article behavior
• Inactivity or idle time
• Time-on-site thresholds
• Exit intent detection (desktop and mobile)

Once triggered, Extend dynamically:

• Surfaces popular, trending, and AI-recommended content
• Routes visitors to high-performing or high-RPM pages
• Supports manual routing to strategic or conversion-focused destinations

• Increase pageviews without increasing traffic acquisition costs
• Reduce bounce rate and keep visitors engaged longer
• Improve session duration and pages per visit
• Monetize existing traffic more effectively
• Guide users to high-value or revenue-generating content
• Prevent visitors from leaving before converting

Early Extend deployments show:

• ~4% lift in total monetized pageviews
• Increased session depth on search-heavy traffic
• Additional exposure for direct-sold campaigns
• Expanded routing across portfolio properties

Even small gains compound quickly at scale.

• One tag installation for Extend
• Zero-code launch from Admiral’s universal tag
• Works across desktop and mobile environments
• Flexible layouts, personalization, and routing controls
• 24/7 Customer Love support